I went to Wal-Mart the other day for razors and underwear and noticed an interestingly sensuous and organic-appearing men’s shaver on the shelf. It was undoubtedly for men – had a picture of a man on the packaging – but was all curvy and ergonomic and nicely colored. Very much the metro-marketing job. Text alluded to the benefits of all-body grooming – “Trim & Shave All Bodyzones” – and showed a broad hairless back, a muscular hairless chest. I thought, uh huh. What else am I supposed to consider shaving?
I was right. This video came to my attention yesterday (click the pic). It is strange and creepy. The guy in it is simply unable to hide his bemusement at the subject matter of his big break into show business. But it works; for being bemused and creepy, it works. Pretty much preaching to the choir, too, so far as I’m concerned. (Oh, is that TMI? I’m so-o-o sorry. Just think of your post-Valentine afterglow, there, that's better.) I just didn’t know it was a recognized new market for power tools, recognized enough to fund a video of “a cross between a likable frat guy and a B-grade Hugh Hefner” (Mark Morford) pitching the new paradigm. He should have swaggered around in that bathrobe with a carrot tucked like a cigar into the corner of his mouth.
7 comments:
Did you watch the music video? It's good stuff.
jimminy christmas this is OLD news....this is a wonderful example of viral marketing....
where've you been don??? shaving everywhere is all the rage these days!
:-)
It's called "manscaping," my friend, and according to polls more than 50% of all men shave below the neck; more than 75% of men under age 25 do.
One of my clients is Braun, which makes by far the best electric shavers in the world. Anyway, we had a big meeting about the manscaping trend and how its affecting men's shaving products. The Shave Everywhere site is held up as a gold standard. Funny stuff.
Anyway, you should buy one of these.
You guys didn't read between my lines, didja. Anyway, thanks a lot Jeff, now I'm going to be daydreaming all day about some blonde with a labcoat and a German accent making strict observations of my 360 degree manscaping ...
Don't knock the optical inch.
Hair is good. And that's all I have to say about that. :)
One wonders how one is supposed to shave one's own back unless one has unusually long arms or a degree in contortionism. One suspects that metrosexuals, such as oneself, aren't very hairy to begin with.
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